About Very Style Guide

About Very Style Guide

Uscha Pohl’s fashion experience began in Europe in the early 1990s. Personal assistant and muse to Vivienne Westwood for two years, she was then CEO of the fashion label Koji Tatsuno. Apart from ensuring the follow-up of the collections, Uscha Pohl took charge of the international, in particular the fashion shows in Paris, their organization … Read more

VERY originates in Uscha Pohl’s Tribeca – NY art and fashion space UP & CO

VERY originates in Uscha Pohl’s Tribeca - NY art and fashion space UP & CO

VERY UP & CO was one of the first enterprises initiating the “crossover” movement of the fashion / art / design hybrid in the late ‘90s. “Crossing over” is to be differentiated from the “merger” situation that followed suit: at VERY UP & CO different disciplines are featured side by side, parallel to one another. … Read more

Up in the Swiss Alps

Up in the Swiss Alps

31st December 1979. Up in the Swiss Alps, my brother and I were glued to the radio. Gonggg- Midnight! “And now – it’s the ’80s. The ’70s are over, a new era has just begun…” “Hey, bullshit! The ’80s?” I remember thinking. “Am I supposed to feel different now??” Twenty years later I see myself … Read more