A special and lucky number - I am very happy to be able to announce our VERY number thirteen.

VERY’s quest is to represent art and creativity, its artists and creatives: ideas presented largely by the players themselves or by those who know them best. VERY never has a theme, but presents a platform for those who create. Set in today’s zeitgeist, this particular issue has the topic “identity” as underlying notion.

Sir Paul Smith launches the subject when asked about “luxury (in fashion) today” and the special situation of the British high street in today’s global clothing market. Here we discuss the “identity of clothing”, the result of a creative idea, which can become one and then another. Our fashion example is portrayed in our double cover shoot by Sarah Shatz: a Boudicca design and its high street version.

It is an idea with a very own quite independent lifespan; the extent of which depends on how the initial creator can protect his/her idea. Copyright, intellectual property - and its protection - is discussed in panels all over the world, far and beyond. But what are the realities? Zowie Broach, of Boudicca, reflects. From clothes and the ideas that created them, we move onto the individual. The projected idea of “individuality” and “express yourself” is key to many (fashion) marketing campaigns. However when looking closely, we find that globalized fashion is doing exactly the opposite it may like to promise. The same garment or style promoted a millionfold doesn’t make us “more special”, but “more the same”, when we buy and wear it.

Thomas Geffrier looks at uniformity in his photographic way and Danakil’s stark vision offers us food for thought on an existential basis. Ilsa Colsell invites us to join Brad Kahlhamer on his mystic search for the inner self in the depths of America society. Gayle Kwong Chung shows us her version of Atlantis (or what it may now look like down there, with all the plastic bottles having gone overboard), and Walid Ma’ed from Palestine takes on the global topic of water.

François Dagognet ponders the essence of time and weighs up its positive and negative sides. Time sometimes runs out, and the last contribution is our farewell to Angus Fairhurst, who so tragically and irreversibly showed us, just how short time can be.

If issue thirteen is full of issues and questions, then so is the time we live in. The good news is that crisis creates creativity out of necessity. That prospect is very exciting: we may have new patterns, new thoughts, new solutions and many ideas we had never dreamt of, to look forward to.

So despite it all! Let’s envision just how wonderful the world could be, and then make it happen. Step by step. Little by little.

Our VERYstylemaps Ecological City are meant to be one of those. On pp 46-47 our navigational mastermind Philippe Blondez presents us with the first glimpse on VERYecological Paris - with all Vélib stations, for a start. (Vélib: you can cross Paris by bike for almost free now, provided you don’t stop at the Louvre and make the journey in 30 minutes!).

Last but not least, a note to our VERY CITY guide fans: the new issues are on their way and will be a special new start as they are undergoing a huge revamp, and re-design. Wait and see (preview p7)! Then let Sir Paul Smith, KT Tunstall, Hélène Sevaux and friends show you their way around London, Paris, New York, Berlin. All coming soon.

Uscha Pohl
London 2008

Features in order of appearance:

LUXURY, AND FASHION ON THE BRITISH HIGH STREET Sir Paul Smith and Uscha Pohl, a conversation
C V by BOUDICCA Zowie Broach
ONE Thomas Geffrier, Caroline Gay
MIAMI Mia Enell & Miss Liz Wendelbo
DREAM ON Irmina Konefal, Ina Lekiewicz
ATLANTIS, GAYLE CHON KWAN Cristiana Bottigella
WAITING FOR WATER, walid maw’ed Cristiana Bottigella
LE TEMPS François Dagognet
PARIS MAPPED OUT  Philippe Blondez


FRONT COVER: Melanie Hausberger wearing Boudicca. Photo Sarah Shatz, hair & make up make-up Poppy France.  
BACK COVER: Stephanie Hausberger, wearing Zara, H & M (Madonna collection). Photo Sarah Shatz.

All VERY Publications are edited and published by founder/owner Uscha Pohl.


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Melanie Hausberger. On roll-over; Stephanie Hausberger.
Both photographed by Sarah Shatz.

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