Welcome to VERYstylemap Hyères

This map was created by VERY to accompanies the Festival de Mode et Photographie Hyères, which takes place every year at the end of April / 1st weekend of May.

VERYstylemap Hyères functions as mini catalogue and schedule as well as location map for:

- the international fashion and photography festival
- competition, exhibitions and art installations - the "International Encounters in Fashion and Textile" organized by the Fédération française de la couture et du prêt-à-porter
- useful information, restaurants, shops, hotels,
- services etc

Art direction: Uscha Pohl
Illustration: Manu Burghart

VERYHyères 2011 | VERYHyères 2010
VERYHyères 2008 | VERYHyères 2007

The Festival International de Mode et de Photographie à Hyères

In spring every year the Festival International de Mode et de Photographie à Hyères gathers and presents the ten nominees of their global competition in new fashion design and photography under the patronage of an international jury.

Created and directed by Jean-Pierre Blanc, in the past 21 years the festival has established itself as international launchpad for new talent as well as setter of trends in fashion design and photography alike. More than three hundred designers from all over the world have presented their premiere collections here, while over 80 young and innovative photographers have exhibited their work. Held at the Villa Noailles, the landmark cubist villa built in the 1920’s by Mallet-Stevens, each festival equally hosts several exhibitions that explore the permeating boundaries between art, photography and fashion.

Every year the festival attracts a growing number of designers, industrialists, trendwatchers, agents, buyers, department stores, textile federations, distributors, gallerists, museum directors. The festival's aim is to offer young talents a genuine professional opportunity by providing them with material and logistical support as well as profitable contacts and intensive media exposure. While the jury awards the annual winner of the festival, the general public is invited to vote for an audience award. All exhibitions are admission-free and remain open until early June.


Rencontres Internationales du Textile et de la Mode

Launched in 2001, les Rencontres Internationales du Textile et de la Mode are held annually at the villa Noailles, within the framework of the Festival de Hyères and aim to facilitate and further professional exchanges in fashion. The subjects of their panel discussions vary from topics like “Made In France” to “Intellectual Property” to “Fashion Photography.” The rencontres are organized by the Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode, with the participation of the Camera Nazionale della Moda Italiana, the Fédération des Entreprises de l’Habillement, are supported by the DEFI and have the collaboration of the Institut Français de la Mode.



Didier Grumbach, President.
Jean-Pierre Blanc, Director of the Festival.
Michel Mallard Artistic, Director Photography.
Maïda Gregori-Boina Directrice, Artistic Director Fashion.
Laurence Sudre-Monnier, International Encounters Fashion and Textile Pressing Press Office of the Festival.
Philippe Boulet, Press Office of the Villa Noailles.

Cover image: Daniel Sannwald ©2011