of VERY NEW YORK is dedicated o the addresses of everything ecological and ethical.
With its own separate cover - “the back cover reversed” - the ecological
guide offers new options to everyone who seeks to inject ecological and ethical
principles into their daily life. These will permit the reader to live and shop
in accordance to their convictions and to discover lesser known ecological domains
like ethical banks, high end fashion labels which rely on truly ecological and/or
ethical production and sourcing procedures, as well as “ecologically correct” information
Welcome to VERYstyleguide ecological New York, our premiere eco issue integrated
in VERY New York issue 11.
Following the great popularity of VERYstylemap ecological London, we are excited
to be able to launch this new series for all the cities we currently cover: London,
New York, Paris and Berlin. On this side we feature those who seeks to make a
difference, either ecologically and / or ethically.
"Act now, or...", Katharine Hamnett puts it very clearly for us;
we are (slowly) beginning to get the message.
So, let’s do something: while our environment is in rapid decline, at least,
more of us decide to act and present more opportunities to potentially help bring
a change. Important to remember is that our daily consumer choices are the truest
democratic vote we hold and every act makes a difference when multiplied. The
climate is changing, spending too, and someone has cottoned on. Let’s not
quibble over what came first...
Here’s what we have located for you: eco-sustainable fashion design and
accessories, organic products from food and wine to beauty,
towels and kids clothing. Travel by bike, pedicabs, electric cars or cabs, alternative
medicine,... now we can have carrier bags and water bottles made of bio degradable
Lastly, I am happy to be making this eco guide in a number of countries at the
same time, in the hope it will foster ideas and collaboration.
On the cover: Kate McGregor of Kaight; t-shirt Loom State, jeans Eden, boots
Beyond Skin, wrap Lara Miller, jewellery
Photography: Sarah Shatz
VERY ecological NEW YORK
Kate McGregor - store owner, Kaight
Carolyn Coleman - musician and milliner
Photography: Sarah Shatz
Editiorial Team: Anna Lopriore, Simon Kristpoh, Kate McGregor, Sarah Shatz
Feedback: please email us on
All VERY Publications are edited and published by founder/owner Uscha Pohl and
emerged from her New York / London art enterprise UP & CO.
VERY UP & CO
257 Church Street, New York NY 10013
T 212 966 7847
67B Queen’s Gardens, London W2 3AH
T +44 (0)20 7262 0612
11 rue de Braque 75003 Paris
T 01 42 71 80 59
photographed by Sarah Shatz
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