One side of VERY LONDON is dedicated o the addresses of everything ecological and ethical. With its own separate cover - "the back cover reversed" - the ecological guide offers new options to everyone who seeks to inject ecological and ethical principles into their daily life. These will permit the reader to live and shop in accordance to their convictions and to discover lesser known ecological domains like ethical banks, high end fashion labels which rely on truly ecological and/or ethical production and sourcing procedures, as well as "ecologically correct" information centres. Welcome to VERYstyleguide ecological London, our premiere issue integrated in VERY London issue 11. Following the great popularity of VERYstylemap ecological London, we are excited to be able to launch this new series for all the cities we currently cover: London, New York, Paris and Berlin. On this side we feature those who seek to make a difference, either ecologically and / or ethically. “ Act now, or...” Katharine Hamnett puts it very clearly for us; I think we are (slowly) beginning to get the message. So, let’s do something: while our environment is in rapid decline, at least, more of us decide to act and present more opportunities to potentially help bring a change. What is important to remember is that our daily consumer choices are the truest democratic vote we hold and every act makes a difference when multiplied. The climate is changing, spending too, and someone has cottoned on. Let’s not quibble over what came first... Here’s what we have located for you: eco-sustainable fashion design and accessories, organic products from food and wine to beauty, towels and kids clothing. Travel by bike, pedicabs, electric cars or cabs, alternative medicine,... now we can have carrier bags and water bottles made of bio degradable corn. I am happy to be making this eco guide in a number of countries at the same time, in the hope it will spur ideas and collaboration. Finally, there is no end to creativity and the many ways to enjoy your contribution: check out the Babes ’n Horny for non toxic and fair trade pleasure objects produced locally and ethically! Uscha Pohl ISSUE 11 Cover On the cover: Katharine Hamnett; jacket by Madeline Press, trousers and Choose Life T shirt Katharine E Hamnett Photography: Sarah Shatz Features David de Rothschild - adventure ecologist /Adventure Ecology Gallery Katharine Hamnett - fashion designer Nina Dolcetti - shoe designer Photography: Andrew Lamb, Sarah Shatz, Robert Mason, Philippe Blondez. Editorial Team: Orsola de Castro, Filippo Ricci, Alex Butt, Ethical Fashion Forum: Tamsin Lejeune, Pamela Daniels, Elizabeth Laskar. Feedback: Please email us on eco@verystyleguide.com All VERY Publications are edited and published by founder/owner Uscha Pohl and emerged from her New York / London art enterprise UP & CO. VERY UP & CO NEW YORK: 257 Church Street, New York NY 10013 T 212 966 7847 LONDON: 67B Queen’s Gardens, London W2 3AH T +44 (0)20 7262 0612 PARIS: 11 rue de Braque 75003 Paris T 01 42 71 80 59 Katharine Hamnett, photographed by Sarah Shatz LONDON CITY | Back