This side of VERY Berlin is dedicated to the addresses of everything ecological and ethical.

With its own separate cover - “the back cover reversed” - the ecological guide offers new options to everyone who seeks to inject ecological and ethical principles into their daily life. These will permit the reader to live and shop in accordance to their convictions and to discover lesser known ecological domains like ethical banks, high end fashion labels which rely on truly ecological and/or ethical production and sourcing procedures, as well as “ecologically correct” information centres.

Welcome to VERYstyleguide ecological BERLIN, our premiere eco issue integrated in VERY BERLIN issue 11.

Following the great popularity of VERYstylemap ecological London (verystylemap.com), we are excited to be able to launch this new series for all the cities we currently cover: London, New York, Paris and Berlin. On this side we feature those who seeks to make a difference, either ecologically and / or ethically.

"Act now, or ...", Katharine Hamnett puts it very clearly for us; I think we are (slowly) beginning to get the message. So, let’s do something: while our environment is in rapid decline, at least, more of us decide to act and present more opportunities to potentially help bring a change. What is important to remember is that our daily consumer choices are the truest democratic vote we hold and every act makes a difference when multiplied. The climate is changing, spending too, and someone has cottoned on. Let’s not quibble over what came first...

Here’s what we have located for you: eco-sustainable fashion design and accessories, organic products from food and wine to beauty, towels and kids clothing. Travel by bike, pedicabs, electric cars or cabs, alternative medicine,...it is important to support local produce rather than global shipping, now we can have carrier bags and water bottles made of bio degradable corn.

Lastly, I am happy to be making this eco guide in a number of countries at the same time, in the hope it will foster ideas and collaboration.

Uscha Pohl

ISSUE 11

Cover

On the cover: Herbert Jakob Weinand
Photography: Fergus Padel

Features

Herbert Jakob Weinand
professor for furniture & product
design with specialization ecology

Photography: Fergus Padel, Benjamin Saulnier, Philippe Blondez.

Editorial Team: Kathrin Schiffner, Christoph Held,
Ariane Hosemann.

Feedback: please email us on
eco@verystyleguide.com